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Now about to enter its fourth year, the Broadcast Industry Training Award is fast becoming a coveted award for the HR and Learning & Development community across all sectors of the broadcast industry. It is the only industry specific accolade within the acclaimed National Training Awards. All companies in the Broadcast Industry can enter and there are categories for Small, Medium and Large organisations.
These awards are organised by the partnership of Skillset, Ofcom and the BETR in conjunction with UK Skills and The National Training Awards. They have been judged by a panel of independent experts, most of whom have significant experience of the broadcast industry. The Broadcast Industry Training Awards Ceremony is an opportunity for real achievement and excellence to be recognised and celebrated.
For more details of how to enter, please visit our How to Enter the Broadcast Training Awards page
The winners of this year’s Broadcast Award – the only sector-specific accolade within the acclaimed National Training Awards (NTA) – were announced at a prestigious awards ceremony at BAFTA on 13th Oct 2009, hosted by radio and TV favourite, Maggie Philbin, with the awards themselves being presented by Baroness Kennedy.
Global Radio, Ideal Shopping Direct, and Lincs FM Group were all announced Broadcast Award winners for their commitment to staff learning and development with Global Radio receiving the highest accolade of the night, a UK Award.
Peter Block, Executive Director of the Broadcast Equalities & Training Regulator (BETR) said: “Congratulations to all our winners, and also our finalists. These awards really are special. Individuals and companies all over the UK want to win one. This year we saw a three-fold rise in the number of applications received. So to even be a finalist is a tremendous achievement. A real ‘well done’ to Global Radio, for winning a UK National Training Award, it’s a fantastic achievement.”
On collecting the UK Award in the Large Employer category, Janet Jones, Account Director at Global Radio said: “We would like to thank everybody who has helped make this possible, especially Apex Training who we have worked very closely with over the last 12 months. Masterclass started out as just a pilot scheme, led by a small team within our business. Our goal was to learn from each other, develop our own skills, and then pass it on to others within the organisation. We recognise the need for this type of training. It has delivered so many benefits that now we’re taking it to the next level. We are launching two new courses as of December of this year, and see this standard of training as a key ingredient in taking this business forward.”
Global Radio’s Masterclass is a modular, action-based learning programme, created to target directly the top 10% Account Managers. The judges praised Global Radio on the direct attributable results of Masterclass – a highly motivated workforce, a revolutionary approach to selling radio advertising and a million pound return on investment.
Global Radio will now be invited to the NTA Gala Celebration in London on 10th December, where they will find out if they have won the ultimate accolade of NTA Winner of the Year in the Large Employer category.
Maggie Philbin, who hosted the awards ceremony, commented: “Training is a very important aspect of any business, whatever sector you operate in. The younger generation nowadays look for the best companies to work for, those who train and look after their staff. So companies who do put the time, effort, and money into training are the ones who will attract the best young talent and ultimately succeed. Therefore to receive an NTA is not just an outstanding achievement but a fantastic way to attract new and young talent.”
“I agree,” added Baroness Kennedy. “Training has never been as vital as it is right now. There’s a lot of great practice going on out there; a lot of organisations understand that in these critical times, training and learning can make the difference between success and failure. I wish Global Radio all the best for the NTA Gala Celebration in December. And for Ideal Shopping Direct and Linc FM Group, a big congratulations to them as well, both organisations I know impressed the judging panel very much.”
The judging panel commended Ideal Shopping Direct on the measurable changes their management training Foundation Programme had brought about – cross-departmental communication and increased staff motivation plus a dramatic drop in numbers of disciplinaries, grievances and staff turnover.
The judging panel also congratulated Lincs FM Group on the design and delivery of an excellent training model targeting on-air talent. Through Performance Coaching Lincs FM Group has encouraged good quality broadcasting as well as growing sales revenue.
Simon Bartley, Chief Executive of UK Skills which manages the National Training Awards concluded: “The winners have demonstrated that training is an investment not a cost and that it can transform companies, careers, and communities. I congratulate them all on what they have achieved.”
Have a look at our finalist and Broadcast Award Ceremony videos from 2009 on Youtube. You can also see finalist and Award Ceremony videos from 2008.